This is the blog post template. Copy it for each new article.

This is your intro paragraph. To publish a new post, copy this file, rename it, and replace the content. Change the title above, the category, the author, the date, the image, and this body text. Everything else, the header, footer and styling, stays the same automatically.

Write in the same voice as the rest of the site. First person, specific, no filler, and no em dashes. Keep paragraphs a sensible length and break the piece up with subheadings so it is easy to scan.

Use subheadings like this

Subheadings help readers and help the page rank. Use them to structure the argument. Under each one, write a few clear paragraphs that actually say something, rather than padding for length.

You can include lists where they help:

• A clear point, stated plainly.
• Another point that adds something real.
• A third that a reader would find useful.

Pull out a key line as a quote when it earns the emphasis. Use this sparingly.

Close with something useful

End the piece by tying it back to what the reader can do with it. Then let the call to action below invite them to get in touch, so a good article does some commercial work too.